True Luxury Begins Within
Our Story
Keis to Joi was founded on the belief that the most powerful form of luxury is the kind that reflects who you already are.
Born from Joy Frazier’s multicultural world - Jamaican resilience, British refinement, and New York ambition - the brand embodies a life lived between continents, cultures, and evolving definitions of self. These influences converge into a singular vision: luxury with depth, intention, and emotional resonance.
Every handbag is a sculptural expression of legacy.
A vessel of identity.
A statement without volume.
Keis to Joi does not chase trends.
It creates timeless artifacts of becoming.
A Philosophy of Intentional Craftsmanship
Our pieces are designed in small, thoughtful releases, crafted to feel rare, personal, and deeply significant. Materials are selected with care. Lines are shaped with purpose. Hardware is symbolic—never ornamental.
We make handbags meant to be held, worn, remembered, and passed down.
Pieces that carry presence, not noise.
This is luxury as it is meant to be: deliberate, enduring, and intimately connected to the woman who chooses it.
The Meaning Behind the Name
Keis to Joi represents a journey - unlocking identity, honoring where you come from, and stepping fully into who you are becoming.
The lock and key are not simply design elements.
They are symbols of protection, self-possession, and arrival.
They remind you that the power you seek was always yours.
Where Craft Becomes Story
A glimpse into the world where our story begins. From the first cut of leather to the final sculpted edge, each piece is handmade in France with care, intention, and the virtues that define Keis to Joi.